20 plazas to come up for Brand Khadi

Khadi Village Industries Commission (KVIC) is planning to open 20 Khadi plazas across India to promote Khadi and cottage industry products. While the plaza will be launched in association with other registered Khadi institutes, KVIC will provide assistance of about Rs 2.50 crore for each plaza. Soon, cities such as Ahmedabad, Mumbai, Bangalore Delhi and Kolkata will see roll out of such plazas, which KVIC plans to develop on the lines of malls.

“We have planned to open 20 Khadi plazas all over India. A plaza is like a mall which is targeted at the youth segment of the country. The commission has already sent its proposal to the planning commission and it will be implemented soon. Once our proposal has been approved by the planning commission, we will start our work. KVIC will invest around Rs 50 crore on the plaza project,” said Devendra Desai, chairman, Khadi Village Industries Commission.

he plaza will also house other handicrafts and products alongwith Khadi. “We plan to promote Khadi in foreign countries and the commission will plans to launch two plazas in a foreign country on trial basis. However we have yet identified any country but it would most probably be in Europe,” says Desai, who, is the chairman of Saurashtra Rachanatmak Samiti (SRS) and has recently been appointed as chairman of KVIC by the union ministry of micro, small and medium enterprises.
Sharing more details of the expansion, he added, “The trend for Khadi has changed with the youth being attracted to Khadi apparel. Keeping this in mind, the commission will start aggressive marketing for Khadi and other village made products and the setting up of the plaza is one of the first steps for that.”

In a bid to popularise and promote Khadi at an international level, a memorandum of understanding (MoU) has also been signed between India’s leading manufacturer of textiles, Arvind Mills and Rajkot-based Saurashtra Rachnatmak Samiti (SRS) as well.

According to the MoU, Arvind Mills, the flagship company of Ahmedabad-based Lalbhai Group, will now produce ‘denim khadi’ at global level.

The SRS, a voluntary organisation, will provide raw Khadi materials to the company which will process them and turn them into fashionable Khadi clothes.

“Khadi has become famous internationally after a recent fashion show in Paris. This was evident as countries like China and Thailand showed an interest in purchasing khadi materials after the fashion show,” he added.

There are 5,000 Khadi outlets in India and KVIC has plans to upgrade it in a modern way. Desai said, “With attractive interior, a contemporary look will be given to the khadi outlets across India to attract youngsters of the country. Moreover we are also focusing our energies on designing and packaging of our products.”

Every year Khadi worth Rs 900 crore is sold in India and KVIC is now aiming to reach to Rs 2000 crore sales in the coming five years. Khadi has given self employment to more than 10 lakh people who are spread in over two lakh villages in India.

Source By Business Standard (Date:04/01/2012 Time:11:59 IST)

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