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Nirma is one of the few names – which is instantly recognized as a true Indian brand, which took on mighty multinationals and rewrote the marketing rules to win the heart of princess, i.e. the consumer.

Nirma, the proverbial ‘Rags to Riches’ saga of Dr. Karsanbhai Patel, is a classic example of the success of Indian entrepreneurship in the face of stiff competition. Starting as a one-man operation in 1969, today, it has about 14, 000 employee-base and annual turnover is above Rs. 25, 00 crores.

India is a one of the largest consumer economy, with burgeoning middle class pie. In such a widespread, diverse marketplace, Nirma aptly concentrated all its efforts towards creating and building a strong consumer preference towards its ‘value-for-money’ products.

Major corporate events (Milestone)

Year Events

1993 Incorporated as a private limited company, Nirma converts to a deemed public company and then a public limited one
1997 Nilnita Chemicals, Nirma Detergents, Nirma Soaps and Detergents, and Shiva Soaps and Detergents amalgamate
2000 Establishes the second stream of the 420,000 tpa soda ash plant in Kalatalav, Bhavnagar
2005 Plans to set up coke ovens with total capacity of 150,000mt, a waste heat recovery boiler to use the fuel gas generated from the coke ovens for generation of power. Expects to generate 12-15MW

Nirma

Nirma-Organisation Chart

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One Response to “Nirma”

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